Creativity business

What motivates you?

there are thousands, millions, maybe billions of answers to that question, a growing body of research, some of it dating back 50 years, shows two things that don’t motivate us very well – the promise of rewards and the threat of punishment.

It seems counter-intuitive, since after all we take it for granted that we need incentives to do work. It’s the basis of our whole economic system, for crying out loud! And yet, the research is abundantly clear: once a reasonable standard of living is achieved, rewards and punishment not only don’t motivate us to do more, better, or faster, they often demotivate us.

One classic example of this is a study involving lawyers asked to provide legal services for low-income persons. One group was asked to do so for a low fee, $10 or $20 an hour, while the other was asked to do so for free. Interestingly, the subjects asked to provide services for a fraction of their typical rate were unwilling to do so, while those asked to do so for free were overwhelmingly willing. By offering a small fee, the subjects were actuallyless motivated, since they could only think of the work in relation to their normal, much larger fees. The other subjects were not pushed to think about their work as an economic transaction (in which the fee was nothing) and so were able to imagine other ways in which the work itself was its own reward.

Rewards force us to consider our work in a limited way, even work that we might gain great satisfaction from doing without the promise of reward. In fact, offering incentives can limit not only one’s perception of the work but one’s ability to even do the work. Consider the “candle problem” (watch author Dan Pink’s TED talk on the candle problem for more information). Subjects are seated at a table against a wall, given a candle, some matches, and a box of tacks, and told to work out a way to burn the candle without getting wax on the table. In one study, one group was offered money for figuring the puzzle out, while another wasn’t – and the subjects who were not offered any reward did remarkably better.

(The solution, by the way, is to empty the box of tacks and set the candle up inside of the box – most people ignore the box at first, because they see it only as a holder for the tacks and not as part of the equipment available to them. People working for a reward have a much harder time making the creative leap to seeing the box as part of the puzzle than people who are not being incentive except by the pleasure of solving the puzzle itself.)

 CMC